Food Color: Enhancing Visual Appeal & Consumer Experience
Food color is an essential ingredient used to enhance or restore the appearance of food and beverages. Available in natural and synthetic forms, food colors improve the visual appeal, brand identity, and consumer perception of various products, from confectionery to dairy and beverages.
🔹 Types of Food Colors
1️⃣ Natural Food Colors 🌱
🔹 Derived from plants, fruits, vegetables, and minerals.🔹 Preferred in clean-label and organic products.🔹 Examples:
Carotenoids (Beta-carotene, Annatto) – Yellow, Orange